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Amazon Models Its Fashion Ambitions on London Catwalk

Amazon Fashion logo

Amazon Fashion logoAmazon is serious about apparel and is collaborating with a fashion designer who is creating an exclusive NicoPanda collection for Amazon Fashion in the UK. Amazon Fashion is the official sponsor of London Fashion Week where the collection will debut, and items from the collection will be available for purchase on Amazon.co.uk immediately after the show.

Announcement follows:

Amazon Fashion has collaborated with fashion and lifestyle brand Nicopanda to create an exclusive six-piece streetwear collection. The ‘See Now, Buy Now’ collection will be launched at Nicopanda’s first-ever London Fashion Week on-schedule catwalk show this September and will be available to buy at Amazon.co.uk immediately after the show. Amazon Fashion will be the official show sponsor and will host the event at its European Fashion Photography Studio in Hoxton, London.

The exclusive Amazon Fashion unisex collection includes a hoodie, long sleeve tee, bomber jacket, oversized scarf, clutch bag and leggings. The collection will be available from Amazon’s five Fashion Stores across Europe from the 16th September and via the Amazon Prime Now app for Prime members in London. With Prime Now, Prime members can choose from delivery within one hour of ordering for £6.99, or delivery within a choice of two-hour, same-day delivery slots at no extra charge between 8am and 10pm.

Nicopanda was created by award-winning Italian-Japanese Creative Director, Nicola Formichetti, widely known for his roles at Diesel and Uniqlo and collaborations with Lady Gaga. “I am excited to have joined forces with Amazon Fashion as it is synonymous with fast delivery and great selection, a perfect choice for this exclusive capsule collection,” said Nicola Formichetti. “True to Nicopanda’s DNA, the collection is unisex with an international street-culture aesthetic. Each piece includes signature Nicopanda graphic motifs and a bold colour palette.”

“Nicopanda’s designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga. We’re excited to bring such an exciting brand to our customers for the first time this September, when we will be showcasing our exclusive collection in the heart of East London’s cultural quarter at our European Photography Studio during London Fashion Week,”said Susan Saideman, Vice President for Amazon Fashion Europe.

All Prime members can immediately download the Prime Now app, available on iOS and Android devices, or browse and shop online at www.primenow.co.uk.

About Nicopanda
Nicopanda is a fashion and lifestyle brand developed in 2011 by award winning creative director Nicola Formichetti. www.nicopanda.com

SOURCE: Amazon UK Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.