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Tag: Amazon brands

Amazon Says It Can Help Brands Better Tell Their Story

October 20, 2021October 20, 2021 Ina Steiner
Amazon

Many third-party sellers start on Amazon as resellers and evolve into brand owners, according to Ian Simpson, the marketplace’s Vice President of Selling Partner Tools and Services – and it wants companies to think of […]

Marketplaces, NewsAmazon Accelerate, Amazon brands

How Amazon Caters to Brands with Storefronts

February 19, 2020February 19, 2020 Ina Steiner
Amazon

Amazon is trying to alleviate concerns of brands who worry about having to compete with rivals on the giant marketplace. Digiday explains that storefronts are one way Amazon is catering to brands: “The storefronts are […]

Marketplaces, NewsAmazon brands, Amazon Storefronts

Amazon Puts Its Own Brands Front and Center on Prime Day

July 5, 2018 Ina Steiner
Amazon brands

Amazon is heavily promoting its own brands in its Prime Day marketing campaign, and it serves as a reminder of how many different brands it offers across a range of product categories. In a follow-up […]

3 CommentsMarketplaces, NewsAmazon brands, Amazon Prime Day 2018

New Amazon Fashion Brand Launches Spring-Summer Collection

April 5, 2018 Ina Steiner
Amazon Fashion logo

Amazon unveiled a new fashion brand in the UK called Truth & Fable. The “occasionwear” pieces are featured on a store on the Amazon UK website. Amazon Fashion’s existing private brands include find., a street […]

Marketplaces, NewsAmazon, Amazon brands, Amazon Fashion, Amazon UK, Truth & Fable

Brands Can Now Open Amazon Stores in Canada

November 10, 2017November 10, 2017 Ina Steiner
Amazon

Amazon Marketing Services is now available for brands on Amazon.ca. That means brands can open Amazon Stores and can use Amazon’s self-service portal to run pay-per-click ads to increase product discovery and brand awareness in […]

Marketplaces, NewsAmazon, Amazon Advertising, Amazon Brand Stores, Amazon brands, Amazon Canada, Amazon MWS, Amazon Stores

Amazon Announces Swarovski Brand Stores across Europe

September 14, 2017 Ina Steiner
Amazon

Amazon wants to change your mind about buying jewelry on its site as it officially welcomed Swarovski to its site. The jewelry brand opened five Amazon Fashion Stores across its European marketplaces. Amazon said the […]

Marketplaces, NewsAmazon Brand Stores, Amazon brands, Amazon Europe, Amazon Fashion, Swarovski

Amazon’s Deals with Brands Hurts 3P Sellers

August 11, 2014September 2, 2017 Ina Steiner

Amazon gives preferential treatment to listings from brands that agree to partner with the marketplace, to the detriment of third-party sellers. So says a study from market research firm L2. Brands such as Burberry and […]

Marketplaces, NewsAmazon brand gating, Amazon brands

Amazon Health and Beauty Turns Ugly for Sellers

June 20, 2014September 4, 2017 Ina Steiner

Amazon’s Health & Beauty category has turned ugly for third-party sellers, and some say it’s risky to sell in the category. In October, we wrote about the challenges sellers faced in selling cosmetics and certain beauty products, […]

Marketplaces, NewsAmazon brand gating, Amazon brands, Amazon restrictions

Amazon Gives Mattel Brand a TV Content-Plus-Commerce Online Hub

June 5, 2014September 4, 2017 Ina Steiner

Amazon will offer streaming TV and physical merchandise in the same online store page for the first time as part of an exclusive U.S. deal with a popular preschool franchise called Fireman Sam. The hub […]

Marketplaces, NewsAmazon, Amazon brands, Peter Larsen


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