Amazon is heavily promoting its own brands in its Prime Day marketing campaign, and it serves as a reminder of how many different brands it offers across a range of product categories.
In a follow-up to its Prime Day announcement on Tuesday, Amazon released a press release on Thursday announcing deals on exclusive brands:
“From apparel and accessories to furniture, home décor and more, Prime members can shop the lowest prices on a wide assortment of high quality products available exclusively to Amazon customers. Shop epic deals running now – a full 11 days ahead of Prime Day – with additional deals debuting on July 16 at 12pm PT/3pm ET.”
Amazon has a page devoted to its brands, which include: Rivet, Presto!, Stone & Beam, Amazon Essentials, Wickedly Prime, Amazon Basics, Spotted Zebra, Mama Bear, Solimo, Pinzon, 206 Collective, Amazon Elements, Goodthreads, Mae, and Basic Care. The company explains, “Our Brands are Amazon Private Brands or a curated selection of brands exclusively sold on Amazon.”
Of course, Amazon Prime Day also offers deals from other brands and from pre-approved third-party sellers. On Tuesday, it announced that new for this year’s Prime Day, it would offer exclusive products and content through what it called “Prime Day Launches” that would be available for a limited time from “hundreds of well-known and emerging brands around the world.”