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New Amazon Fashion Brand Launches Spring-Summer Collection

Amazon Fashion logo

Amazon Fashion logoAmazon unveiled a new fashion brand in the UK called Truth & Fable. The “occasionwear” pieces are featured on a store on the Amazon UK website.

Amazon Fashion’s existing private brands include find., a street style inspired brand for men and women, and Iris & Lilly, a contemporary lingerie label, both of which launched their first campaigns across Europe in 2017.

Press release follows:

Truth & Fable, a new womenswear fashion brand made by Amazon, has launched its first Spring/Summer 2018 collection with a range of occasionwear pieces including separates, dresses and suiting. Truth & Fable will provide design-led special occasion pieces for women looking to be the best-dressed guest all year round, whether at a wedding as guest or bridesmaid, a black tie event or a fun party with friends.

Talking about the new collection, Frances Russell, Vice President for Amazon Fashion Private Brands Europe said, “Truth & Fable is fun, elegant and confident. We want to provide our customer with a beautifully designed, affordable outfit that will make them feel great at any occasion. We listen to our customers every day and they inspire us to design for them.”

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Inspiration for the Truth & Fable collections also comes from red carpet dressing where individuality is key. Feminine and contemporary, this new range offers embroidered and embellished dresses and delicate full length slips in this season’s ice cream pastels and subtle brights, along with more structured guipure lace midi dresses, a selection of timeless black cocktail dresses and a bold white trouser suit for standout style.

Amazon Fashion’s existing private brands include find., a street style inspired brand for men and women, and Iris & Lilly, a contemporary lingerie label, both of which launched their first campaigns across Europe in 2017.

The Spring/Summer 18 Truth & Fable collection is available now to shop at Amazon.co.uk/truth&fable. Customers purchasing items from the collection will enjoy free returns and a wide range of convenient delivery options including unlimited one-day delivery for Amazon Prime members.

SOURCE: Amazon UK Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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