Large retailers are benefitting from a November sales boost as holiday shoppers ramp up online shopping, according to Adobe. Large retailers are seeing an 11% higher boost in revenue this month than what smaller retailers are experiencing, it said, also Read more
Adobe is out with a report on how holiday shopping is shaping up based on actual online transactions. What’s most striking is the increase in stockouts this year, but probably not surprising to most people given the attention the news Read more
Online spending saw strong growth over the holiday shopping season in 2020. Here’s a closer look at the numbers, including a peek at how small sellers fared compared to large, and a look at growth rates of popular product categories. Read more
Black Friday hit a new record with consumers spending $9 billion online, an increase of 21.6% compared to last year’s Black Friday, according to Adobe Analytics data. Adobe analyzes one trillion visits to US retail sites, 100 million SKUs, and Read more
If third-party solutions falter during the pandemic, that’s bad news for merchants and for the ecommerce platforms on which they sell. Adobe-owned Magento has come up with a scheme that could result in a win-win solution for all parties concerned. Read more
The Black Friday online shopping results are in. But first, if you didn’t head to the mall on Black Friday and are wondering what you missed, advertising consultant Chris Matyszczyk’s latest Technically Incorrect column on ZDnet is both informative and Read more
Adobe Analytics saw 14.5% growth in online shopping by 10 am on Thanksgiving Day and forecast sales of $4.2 billion for the day, up from $3.7 billion in 2018. It’s been tracking holiday shopping and noted some interesting data points Read more
Adobe is expanding support for Amazon for small- and medium-sized sellers who use the Magento commerce platform, one of several announcements made at the MagentoLiveEurope 2019 conference going on this week in Amsterdam. On Friday, Adobe also announced enhancements to Read more
It’s possible that ecommerce platform Magento may have better luck with Amazon than with eBay thanks to a new offering called Magento Commerce branded stores for Amazon sellers. Adobe, which acquired Magento last year for $1.68 billion, announced the new Read more
If it felt like holiday shopping started well before Thanksgiving weekend, you’re not wrong. Data from Salesforce shows retailers launched their best deals well in advance of Black Friday, with digital discount rates holding steady at 27% on Thanksgiving Day Read more
