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Adobe Unveils Enhancements to Magento Commerce Platform

Adobe acquires Magento
Adobe Unveils Enhancements to Magento Commerce Platform

Adobe is expanding support for Amazon for small- and medium-sized sellers who use the Magento commerce platform, one of several announcements made at the MagentoLiveEurope 2019 conference going on this week in Amsterdam.

On Friday, Adobe also announced enhancements to the Adobe Experience Platform and Adobe Audience Manager, summarized by a spokesperson as follows:

  • People-Based Destinations – through AAM, fragmented data is brought together to create a unified view of each customer.
  • Product Recommendations – through Adobe’s Data Science Workspace, brands can use ML to analyze a customer’s historical interactions to generate personalized recommendations. With real-time customer profile, brands can personalize across interaction points with AI and ML.
  • Retail Sales Forecasting – using AI, brands will be able to predict sales trends within AEP and run forecasts on large sets of data. This will help retailers plan for major moments in time (e.g. holiday shopping) and how to price products to exceed sales goals.

Adobe’s MagentoLive Europe 2019 announcement follows:

Adobe Announces New Commerce Capabilities for SMBs and Mid-market Merchants
By Jason Woosley, Adope Vice President of Product & Platform (October 22, 2019)

Today, we’re kicking off MagentoLive Europe 2019 by unveiling new capabilities to our industry-leading commerce platform that empowers SMB and mid-market merchants to better orchestrate the shopping experience they deliver to their customers. We’re now at an inflection point where companies of all sizes are perpetually challenged by soaring customer expectations to deliver amazing brand experiences. We’re committed to bringing Adobe’s enterprise-grade commerce capabilities to our SMB and mid-market customers to help them grow their business.

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New, noteworthy enhancements to the Magento commerce platform include:

Amazon Sales Channel Extension for Amazon’s U.K. Marketplace: Amazon Sales Channel in Magento is now available for the Amazon U.K. Marketplace, with support for additional European territories arriving next year. The extension for Magento Commerce and Open Source removes the barriers to entry for merchants that are trying to gain a strong position with Amazon while also managing their owned channel. It allows brands to quickly and easily integrate their catalog, establish a bi-directional data flow and start managing listings from their Magento admin (see separate blog post).

Early Access Program for Product Recommendations Powered by Adobe Sensei: At Imagine, we announced that our Product Recommendations feature powered by Adobe Sensei will be directly integrated into Magento Commerce. I’m thrilled to announce that the Early Access Program for this powerful feature will launch in January of next year. Magento Commerce merchants that are part of the program will be able to leverage the feature directly within the Magento admin (see separate blog post).

Magento Commerce on Microsoft Azure: We’re bolstering our multi-cloud capability by making Magento Commerce available on both Microsoft Azure and Amazon Web Services (AWS). With both Azure and AWS offered as the underlying provider, Magento merchants will have the flexibility to pick the cloud provider of their choice to continuously deploy innovations and not worry about the day-to-day management of their infrastructure. The Early Access Program for Azure support will begin next year.

Adobe Stock Integration with Magento: Our community engineering team is continuing to make great progress in integrating Adobe Stock with Magento Commerce and Open Source. The highly anticipated feature will provide a searchable interface within the Magento admin to discover, preview and embed licensed stock images within the platform. The integration will give Magento merchants with an Adobe Stock subscription quick and easy access to Adobe Stock’s more than 130 million assets, including images, templates, 3D assets, over 8 million stock videos, and over 750,000 Premium collection images. Magento’s unique open business model and community engineering program enables us to leverage our community of 350+ solution partners and over 300K developers to accelerate the delivery of our product roadmap.

General Availability of Magento Commerce 2.3.3 and Magento Open Source 2.3.3: The release of Magento 2.3.3 includes substantial performance improvements, as well as security enhancements, which allow Magento customers to remain compliant with new directives and regulations. Starting with 2.3.3 we are bundling Yotpo’s leading customer ratings, reviews, and visual marketing capabilities into the Magento core as a vendor bundled extension. Now merchants can more quickly tap strategic partner technologies directly within the Magento code, without needing to download and install them from the Magento Marketplace. Google Shopping ads Channel, previously announced at Imagine and allows merchants to take advantage of Google’s ad network in one end-to-end solution, is also becoming part of the 2.3.3 core code as well.

SOURCE: Magento Blog Post

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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