Online sellers who want their products to appear on Google Shopping must advertise through the Product Listing Ads program and are required to send a feed containing detailed information about their products. Google has always encouraged sellers to include robust Read more
It’s fun to browse Pinterest boards looking at photos of products, places and people that other users have “pinned,” but now the social networking site is offering richer content through its new “how-to pins.” Here’s how Pinterest explains the new Read more
Will Seippel is on a mission, and he’s open to trying a new and very different approach to help him achieve it. As founder and CEO of WorthPoint Corporation, he’s working to improve the pricing transparency that exists between sellers Read more
Online sellers who use ecommerce platforms and listing tools to host their shops and manage inventory received news from several vendors this month about new features – along with an important security alert. The popular Zen Cart shopping cart issued Read more
If you advertise your products online using Google AdWords, expect to see a new user interface (or, “experience,” as Google calls it). This is not about new features – it’s a design overhaul to make it easier for business to Read more
Terapeak has launched an enhanced version of its Title Builder tool. The renamed Terapeak SEO is designed to improve placement in both eBay and Google search with the goal of driving more traffic to listings. Terapeak SEO uses its own Read more
Many online merchants were concerned when Google confirmed it was making a major change to the ads that appear on its search results pages, getting rid of AdWords ads that appeared along the right side of the page. A major Read more
Keeping track of inventory can be difficult for online merchants, especially for those who sell on multiple channels – selling an item to an online shopper when it’s out-of-stock is a big no-no. Stitch Labs added new features to its Read more
SixBit, which helps online sellers list on eBay and auction site BidStart, will launch support for Amazon on Monday and is working on supporting the Etsy marketplace as well. SixBit Software founder John Slocum said he’s been running a limited Read more
Are you familiar with the term, “Inventory Days to Zero”? Monitoring this metric can help you avoid running out of stock, and it’s just one of several performance indicators sellers should be watching. Rob McGrorty of Webgility is back with Read more
