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New Tool Helps Boost eBay Listings in Search

Terapeak has launched an enhanced version of its Title Builder tool. The renamed Terapeak SEO is designed to improve placement in both eBay and Google search with the goal of driving more traffic to listings.

Terapeak SEO uses its own internal algorithms along with eBay and Google popular keywords. It’s delivered in multiple languages for US and international merchants.

Terapeak cofounder and Chief Design Officer Anthony Sukow said the older Title Builder tool had allowed sellers to methodically perform keyword research and to optimize their eBay listing titles. The revamped Terapeak SEO offers sellers a new experience that goes beyond those capabilities, and is faster and easier to use.

“In our updated Terapeak SEO tool, sellers start with a product name and see top keywords quickly and interactively. Terms appear in order of their importance for search rankings, along with sample search results that match them,” he said. “Sellers can easily click their way through the suggested keywords to receive rapid, word-by-word guidance to choose the best terms and can easily copy and paste terms into listings and pages.”

Terapeak SEO shows users how many sellers are using the same keywords they’ve identified as well as the average price of matching listings. Another feature: Item Specifics are also included alongside the keywords.

The SEO tool is included with the Terapeak Professional subscription. Sellers can choose to pay an extra $8.95 for a “pro” version of the tool called Terapeak SEO Pro that adds the following capabilities:

  • Top matches and enhanced numbers that include Google search data;
  • Additional keyword choices and samples that rank well on Google, shown in green;
  • A “List View” that shows listing and competitor counts and detailed pricing data;
  • Help finding eBay and Google keywords for every Terapeak region and language

You can find more information about Terapeak SEO on the Terapeak website.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.