Author: Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

Auctiva Surveys eBay Sellers on Going Multi Channel

July 11, 2018 Ina Steiner

Auctiva is surveying eBay sellers about using other marketplaces as it prepares to launch a new product called Auctiva Multi-Channel. Auctiva Product Manager Natasha Burns told EcommerceBytes that after 18 years of providing selling solutions exclusively for eBay, “this last Read more

eBay Runs a Second Flash Sale Ahead of Prime Day

July 11, 2018 Ina Steiner

eBay is running another flash sale in advance of next week’s Amazon Prime Day shopping extravaganza. Tuesday’s flash sale was limited to items in the tech category, but Wednesday’s sale appears to be sitewide, applying to everything except tech along Read more

eBay Runs Category-Wide Flash Sales in Advance of Prime Day

July 10, 2018 Ina Steiner

eBay had announced on Monday it would be running category-wide sales today and tomorrow when it wrote, “Exclusively this week, eBay is hosting one-day-only sales in its top categories from 5am – 11pm PDT on Tuesday, July 10 and Wednesday, Read more

Etsy Starts Rolling Out New Subscription Plan Called Plus

July 9, 2018July 9, 2018 Ina Steiner

Etsy began rolling out its new subscription plan today. It had announced Etsy Plus in mid-June, but sellers can be forgiven if they don’t remember it since it was introduced at the same time as a fee hike and fee Read more

Google Rebrands AdWords Ad Platform

July 9, 2018 Ina Steiner

Google recently announced it is rebranding its iconic AdWords advertising program that launched in 2000. Google AdWords will become Google Ads, and the company is launching two additional programs: Google Marketing Platform and Google Ad Manager. Google Ads is designed Read more

eBay Lowers Certain Fees – But Don’t Get Too Excited

July 9, 2018 Ina Steiner

eBay is lowering fees, but only in certain subcategories in the Business and Industrial Goods category. It’s unclear exactly what prompted the fee adjustment, but competitive factors likely played a role. eBay stated in its announcement that it was “serious” Read more

eBay Launches Deals a Week ahead of Amazon Prime Day

July 9, 2018July 9, 2018 Ina Steiner

eBay is launching what it calls massive deals this week. We can’t help wondering if like many in the industry, it thought Amazon would be holding its Prime Day shopping event this week. Some believe Amazon held off a week Read more

Amazon Brags of Prime Day Impact on Small Sellers

July 9, 2018July 9, 2018 Ina Steiner

Amazon is an ecommerce giant, but on Monday, it reminded the world that it also allows small- and medium-sized to sell on its platform. In fact, it said thousands of such companies generated over $50,000 in sales on Prime Day Read more

From the Editor – July 8, 2018

July 7, 2018July 7, 2018 Ina Steiner

Devin Wenig is celebrating his 3-year anniversary as CEO of eBay by cutting costs and laying off workers (a “low single digit percentage of employees”). A spokesperson told EcommerceBytes eBay was sharpening its focus on priority initiatives and aligning its Read more

Understanding eBay’s New Returns Policies, Penalties, and Protections

July 7, 2018July 7, 2018 Ina Steiner

eBay is pushing sellers to offer 30-day free returns, and its Vice President of Seller & Marketplace Operations Bob Kupbens made the case during a recent video presentation. He outlined a few steps eBay was taking to protect sellers who Read more