Lush Cosmetics has long objected to Amazon.com purchasing the keyword “lush” on Google AdWords and using it to bring searchers to Amazon’s equivalent results. The issue became a trademark dispute that ended up in court in the UK, with Lush Read more
In the legendary sci-fi film The Matrix, Morpheus tells Neo he’s been living in a dream world. That virtual existence parallels the internet, upon which many online sellers have built their businesses rather than take on the myriad challenges of the Read more
There’s debate about whether there should be a new law requiring online merchants to collect sales tax in states where they don’t have a physical presence. But the reality is, sellers must deal with sales tax in their own states Read more
Although social media’s immediacy and popularity suggest it has the potential to be a great marketing channel, research noted by Forbes and elsewhere keeps finding email marketing an effective way to find and maintain a customer base. Getting ecommerce pros connected with Read more
As long as there are desirable goods in the marketplace there will be people willing to imitate them and try to market and sell them as the real thing. Counterfeit goods have been a problem not only for those victimized Read more
Marketers spend plenty of time and effort attempting to reach a younger audience, preferably 18 to 34 with plenty of disposable income to drop into the economy. It’s a demographic where sellers hope to establish a foothold and reap the Read more
The visual appeal of the internet impacted users as sites opted to make images an even greater part of their layout. The grid-like dominant display of Pinterest, for example, now has its look and feel imitated in a lot of Read more
Shoppers will see a more streamlined payment experience online from eBay’s payment unit PayPal, as well as more outlets to use it to make purchases in the coming year. PayPal announced its latest updates in conjunction with the opening of the NRF Big Read more
Trust matters a lot to people, as shown in studies and surveys like one recently discussed by Ipsos. “Ultimately, building trust can make the difference in purchasing one product over another,” Ipsos’ Michael Gross wrote. “In order to do this, companies Read more
Jewelry sellers on the Amazon.com marketplace have been finding their businesses under greater scrutiny for at least the last months of 2013. Some forum discussions by Amazon sellers indicate the company is actively seeking to stop potential problems with items being sold Read more
