In an online advertising ecosystem dominated by Google’s multi-billion dollar machine, competitors like Microsoft’s Bing and others can feel hard-pressed to compete. Bing however is working on being more responsive to their search advertisers and has implemented some changes. Microsoft’s Dare Obasanjo Read more
How do eBay and Etsy sellers reach shoppers? Some believe paying fees to list on those marketplaces is all the advertising that is needed, but one software developer provides a solution for those merchants wanting more exposure to online shoppers, Read more
After looking at password policies for top ecommerce sites in the US and France, password manager firm Dashlane took a peek at sites in the United Kingdom to evaluate their practices. Some big brand names like Amazon UK demonstrated some Read more
Online sellers who want their products to be part of the search results derived from Google Shopping will want to be sure their data quality is up to the task. Otherwise, they risk having products disapproved or demoted from appearing Read more
The expansion of the Google Trusted Storesprogram makes more online sellers potentially eligible to include its features on their ecommerce sites. For those ecommerce pros on the Bigcommerce platform who also have Google’s Trusted Stores certification, adding those extras recently became a less Read more
In a case reminiscent of one that came to light in Idaho last December, the Federal Trade Commission has stepped in to stop several companies from running a scheme that promised ecommerce financial success. Consumers ensnared by the accused reportedly lost Read more
Amazon is raising the cost of Prime in the UK effective February 26, 2014. However, Amazon is offering a lower Prime price to new users if they sign up by the 26th. Try out the service with a free 30-day trial, and Read more
A robust 2013 holiday shopping season where U.S. consumers spent $46.5 billion just from their desktop PCs according to comScore seems like cause for at least modest celebration. But various issues vexed consumers at times and ecommerce pros may have some serious Read more
Email marketing’s essential function hasn’t changed – the sender wants to reinforce a brand while encouraging the recipient to buy, preferably right away. The capabilities of modern digital devices and internet connectivity have been pushing everyone to try and deliver Read more
The significant and very profitable change Google made to Google Shopping altered that service to only displaying paid Product Listing Ads. It’s a change that made European Commission regulators concerned enough to add it to its investigation of Google for Read more
