Users of Google Analytics have had the option of anonymously sharing the data they gather as part of the service. Given the broad adoption of the service, Google always looked likely to gain a lot of customers opting in and Read more
Criminals continued to wreak havoc on retailers in ecommerce and mobile channels, causing a 10 percent rise in revenue lost to fraudsters year over year. The 2014 LexisNexis True Cost of Fraud study found merchants lost 0.68 percent of revenue to fraud Read more
The competitive edge offered by a well-run AdWords campaign should receive a boost with the most recent update provided by Google. This latest update provides not only an additional way to make ads stand out, but to contribute to one’s Read more
An update to the eBay user agreement usually arrives accompanied by spirited discussion, and sometimes a little controversy. Last year, a change permitting eBay to hide listings for any reason sparked debate at that time. This year’s update seems somewhat less controversial, but Read more
Making itself a more appealing outlet for ecommerce pros to utilize its services meant Pinterest had to offer more than just a space to put images up for display and commentary. Pinterest opened its analytics in early 2013 to help its users Read more
The migration of regular Product Listing Ads (PLA) used by advertisers on Google faces a rapidly approaching August 31 changeover date. Google’s planned shift away from those PLA ad campaigns to its new shopping campaigns takes place in September. It’s Read more
Increased revenue courtesy of greater patronage from small and medium-sized online businesses and their shipping needs hasn’t been enough to offset ongoing multi-billion dollar losses at the US Postal Service. But its plan to help offset losses by closing more mail Read more
Microsoft’s Dare Obsanjo brought out the promised update to the Bing Ads interface, with promises of rolling out the new look and feel to Bing advertisers over the next few weeks. Bing’s service places ads on Microsoft sites as well as on Read more
A relieved eBay announced a mid-August 2014 interruption of service has come to an end and all has returned to normal. Though the culprit appears to be related to changes to internet routing tables made by telecom firm Verizon, some Read more
Google Shopping has launched a new tool for online merchants that it says will help boost conversions by removing some of the potential for confusion over shipping costs. As part of its Merchant Center, Google addressed what they cited as Read more
