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eBay Survey Part of Marketing Engagement Strategy

eBay
eBay Survey Part of Marketing Engagement Strategy

eBay sent a survey to shoppers, but it appeared to be more of a marketing-engagement strategy than an actual attempt to gather and compile useful information for eBay decision-makers.

The survey came in the same format as an eBay marketing email. “What Do Your Shopping Habits Say About You? Take our quiz and find out.” Clicking on the link to “Start Quiz” takes recipients of the eBay email to a page on https://ebay.jebbit.com, where they could take the quiz.

Here are the questions and responses:

You just got a bonus, how are you spending it?

  • Retail therapy
  • Get that special someone a gift
  • Time for some online shopping
  • Checking off that wishlist

What is most important when buying items online?

Sponsored Link
  • The best price, guaranteed
  • Free shipping is a must
  • I need the best quality
  • A huge selection of options
  • Protection if something goes wrong

When do you start buying gifts for the holidays?

  • All year long
  • Once I hear holiday music
  • Black Friday
  • Cyber Monday
  • At the last minute

Who’s on the top of your holiday shopping list? (Select all that apply).

  • My significant other
  • My family
  • My BFFs
  • Me, myself & I

When are you most likely to treat yourself during the holidays?

  • During the first holiday sale
  • On Black Friday
  • On Cyber Monday
  • After the holidays
  • After shopping for others

Your friends will say you’re always on your phone browsing…

  • Clothing, shoes & jewelry
  • Appliances, furniture & home decor
  • Sports, hobbies & entertainment
  • Electronics, computers & cameras

Once finished taking the quiz, the Jebbit website serves up a description of the respondent, such as the following:

You’re The Gifter
Shopping is your favorite past time. Whenever you go shopping you tend to leave with something you didn’t come for and cover it up as a gift. You take your time and you’re never in a rush.

No matter your shopping style eBay has all the hottest deals.
Link: Nab a Deal

The link takes the shopper to a category page on the eBay Deals site. It’s a roundabout way to get recipients of eBay marketing emails to end up on the eBay website, yet in some ways, oddly compelling.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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