Amazon Adds Some New Features for Sellers and Brands

Amazon announced some new features for sellers and brands – crucially, sellers should expect to see some changes during the listing and editing process.

Here are two of the announcements regarding recent change:

1) Improved Add a Product and Edit Product workflows
We’ve listened to your feedback and have improved the Add a Product and Edit Product workflows. During the next several weeks, you will have access to new features that make the interactive listing process simpler.

For example, you will be able to view detail page information side-by-side with your product data when you edit listings. This new experience will replace the current Add a Product and Edit Product workflows.

2) Dive into customer reviews on the Brand Dashboard
The Customer Reviews section of the Brand Dashboard enables you to sort, filter, read, and respond to incoming product reviews for your products. These reviews can help you understand common customer concerns, and you can also report reviews that do not conform to Amazon’s customer review policies 8. The dashboard enables you to keep track of which reviews have been examined and/or addressed.

The Brand Dashboard is available in the U.S. for selling partners who have registered their brand in Brand Registry and own a brand, or who serve as an agent, representative, or manufacturer of a brand. If you’re not eligible for the Brand Dashboard today, visit the page to see instructions on how you can apply for access to this new tool.

In addition to those changes, Amazon announced it has made it possible to respond to buyer messages on the Amazon Seller mobile app. Interested sellers should ddownload the latest version of the app.

The “refreshed” user experience on the selling app offers threaded messaging – “Instead of tapping across multiple screens to see your messages, now you can easily see all of the messages between you and a buyer in one easy-to-read view.”

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.