Etsy recently added some new capabilities for sellers – one is for sellers who list variations of their products, the other for sellers who list internationally.
The online marketplace also noted that it would be increasing its marketing activity internationally. “We’ll also continue to invest in the success of our international markets. In the coming months, you’ll see increased marketing efforts across many channels, all aimed at bringing more buyers from your country to Etsy,” it promised.
Country-Specific Sales for International Sellers
On June 26, Etsy announced it was readying new tools to allow sellers to run country-specific sales. “In August, we’ll be expanding the sales and coupons tool with new functionality that’ll allow you to set a country-specific sale, making it easy for you to offer sales for different buyers in different countries,” the company announced.
“We’re creating tools to help you grow your local business,” it noted. See the full announcement on this Etsy Seller Handbook article.
Photos in Listing Variations
On June 18, Etsy announced sellers could link photos to listing variations so shoppers can see what each option looks like before they make a purchase.
“When a shopper makes a selection from the variations drop-down and chooses an option that has a linked photo, they’ll see the photo for their choice on the listing page and all the way through checkout,” Etsy explained. The benefit to sellers: “Giving shoppers more details, in the form of great photos, means fewer questions about your different variations and less time spent trying to explain each option in your listing description.”
Many sellers reacting to the news said it was a good move: “This is so needed,” wrote one seller. “No more messages from buyers: “I bought blue wine charms, but it shows pink wine charms.””