Amazon will display “New Arrival” or “Notable Arrival” badges on new products launching from sellers, it announced last week. “These badges help customers easily identify your most promising new products, which can increase visibility and drive early sales momentum for your listings.”
Sellers do not need to take any action – “We’ll automatically apply badges to eligible products,” Amazon said in its announcement.
How does Amazon determine which new products will get the badges? Predictions based on the product’s attributes and shopping patterns:
“Products that will receive these badges are newly launched items predicted to become customer favorites based on signals from customer shopping patterns and analysis of your product’s attributes compared to similar ones with strong sales performance. As we collect more customer feedback and engagement data, these predictions become more precise.”
Amazon said the badge appears for a maximum number of days after first listed and said, “We will determine the period your product will be considered new and after this period, it will be automatically removed.”
A seller responded to the announcement by asking, “If we create the ASIN a long time before the product is actually available for sale, will that hurt its chances of having the New Arrival or Notable Arrival badge when it finally comes into stock?”
A second seller said they appreciated the badge on a new listing, but it resulted in their losing the “Handmade” icon and link to their profile page.
Amazon has yet to respond to the sellers.
