eBay sent an email to sellers on Friday enticing them to change their return policies using the subject line: “Save on labels when you change your return policy.”
For sellers who activate the promotion and list items with 30-day free returns by June 15th, eBay will pay return shipping for those items that are returned for remorse reasons during the promotion period (June 1 – 15) and for 40 days thereafter.
eBay said by offering 30-day returns, sellers could boost sales up to 15%: “That’s the boost we see for sellers who move from no returns to 30-day free returns,” it said, explaining that was the conversion lift seen based on Q3 2017 data. (“Individual results may vary. eBay does not guarantee that each seller will experience the same lift or any lift at all.”)
The promotion is by invitation only.
eBay changed its returns policy as part of this year’s Seller Updates. As part of the changes, eBay no longer allows sellers to offer a 14-day return policy for most categories as it tries to make sellers offer more generous returns.
If you received today’s promotion, be sure to read the details.