Facebook updated its self-serve advertising terms to give itself greater leeway in running tests on all aspects of the ads run on its network. The new terms take effect in January and spell out Facebook’s rights to run tests to Read more
Facebook created a marketing guide for merchants who want to reach shoppers during the upcoming holiday shopping season and announced it in an email sent this week with the subject line, “Help your products find holiday shoppers this year.” Inside Read more
Facebook is now allowing sellers to list and advertise non-medical face masks, it announced on Wednesday. In March, it had temporarily banned ads and commerce listings for masks on its apps “to help protect against scams, misleading medical claims, medical Read more
You can now advertise on Facebook search results, both in general search and in Marketplace search, the company announced on Thursday: “Ads in Facebook Search Results offer a new way for you to reach people who are in this discovery Read more
Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some needed context to EcommerceBytes on Read more
Facebook launched three retail solutions on Monday, including one impacting the advertising program known as Facebook Dynamic Ads, which help merchants reach shoppers by automatically promoting products to people who have expressed interest on their website, app or elsewhere on Read more
There has been much reaction to the news that Facebook launched Product Ads on Tuesday. We checked in with an expert to learn more about the social networking site’s new advertising program for online merchants. Larry Kim is founder and CTO of Read more
Facebook is doing to Google what Google did to eBay – targeting online merchants in an effort to boost its revenue. On Tuesday, Facebook launched product ads, “a solution designed to help businesses promote multiple products or their entire product Read more
Plenty of warm paeans from the New York Times and elsewhere complimented Facebook’s moves to cut down on unpaid ads appearing in the news feeds of its userbase. And while Facebook users may rejoice, it means fewer potential shoppers may see online Read more
