Etsy kicked off a global marketing campaign last week that is focused on reaching new visitors who are shopping for gifts. The centerpiece of the campaign are three videos that each showcase a handmade item from a different Etsy seller. Read more
In order to show the impact Etsy sellers have on the economy, it commissioned research firm GfK to conduct an anonymous online survey of 5,500 active U.S. sellers on topics including sources of start-up capital, motivation for starting a creative Read more
Etsy has partnered with yet another retail chain, this time Whole Foods Market. The deal is designed to highlight the Etsy marketplace inside Whole Foods Market locations around the world. The partnership, called Ingredients for Creativity, kicked off in Whole Read more
