Etsy CEO Chad Dickerson took to the company blog to report strong sales over the Thanksgiving holiday weekend. Sales from Thursday to Cyber Monday increased 60% year-over-year compared to last year’s Thanksgiving weekend.
There were more than 36 million visits to the site over the 5-day period, generating over 388 million page views. More than 50% of visits were from shoppers on mobile devices, and nearly a third of buyers made their first purchases on Etsy. Over 1 in 4 orders occurred between buyers and sellers in different countries. Etsy has over 30 million members, and 1 million sellers.
“This past weekend, millions of shoppers came to Etsy looking for alternatives to the same old chain stores and online behemoths,” Dickerson wrote on the Etsy blog. “When you buy on Etsy, you’re supporting over one million independent, creative businesses in communities around the world and buying one-of-a-kind gifts with stories behind them for the people you care about most.”
Dickerson called attention to Etsy’s holiday campaign, the theme of which is “Etsy: Where One-of-a-Kind Gifts Come From” and features Etsy sellers.
“There’s truly no other market like Etsy, and by sharing your stories through our holiday video campaign, we’re reaching shoppers looking for those meaningful heirlooms that their families will remember for years to come.”
Dickerson said the holiday videos have been seen over 5.7 million times in online ads and placements across the web.