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Etsy Cooks up New Deal with Whole Foods Stores

Etsy has partnered with yet another retail chain, this time Whole Foods Market. The deal is designed to highlight the Etsy marketplace inside Whole Foods Market locations around the world.

The partnership, called Ingredients for Creativity, kicked off in Whole Foods Market stores on Wednesday and will extend through the end of 2014. The supermarket will sell a resusable bag designed by an Etsy seller and will carry “creative holiday DIY tutorials” that were crafted by eight Etsy sellers that can be made from everyday materials and ingredients.

The Etsy tutorials will appear in print, in the Whole Foods Market’s Holiday Guide, and on “recipe cards” that shoppers will be able to take home.

“Learn how to transform an old water bottle into a decorative bowl to store appetizer picks from Etsy seller FabricPaperGlue, or get step-by-step instructions from Etsy seller VirginiaKraljevic on how to upcycle an old cork into festive wine glass tags for your next party,” Etsy explained in the announcement on its blog.

Whole Foods Market stores will also sell reusable totes in its U.S., Canadian and UK stores called “A Better Bag” that was designed by Matte Stephens, a painter, illustrator, and Etsy seller since 2007.

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Etsy explained, “When we think about Etsy marketing, we look for ways to bring our seller community to the forefront. We can’t wait for you to check out our collaboration at a Whole Foods Market near you, and celebrate the holidays with creativity.”

Etsy has entered into other partnerships with retail chains, including West Elm and Nordstrom, which features select Etsy vendors in its retail stores.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.