Amazon Marketing Services is now available for brands on Amazon.ca. That means brands can open Amazon Stores and can use Amazon’s self-service portal to run pay-per-click ads to increase product discovery and brand awareness in time for the holiday shopping Read more
The most recent foray into gaining advertising revenue at Amazon reveals an approach that shoppers, particularly those who visit Pinterest, will recognize for its visual style and approach. It’s called Interesting Finds and became available as part of the retailer’s Sponsored Productsbusiness. CommerceHub called Read more
Amazon issued a press release on Tuesday touting new services it introduced for sellers in the last year. It started off by citing some impressive numbers about the contribution sellers made to sales on Amazon, opening with the revelation that Read more
Amazon.com isn’t just a marketplace – it’s an ad platform where brands and merchants can advertise their products in a number of ways. And the executive whom Ad Age says built Amazon’s ad business from virtually nothing to a revenue stream that Read more
In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time sellers can showcase their products Read more
