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Category: Selling Tools

Ecommerce Platform 3dcart Adds eBay Integration

June 6, 2014September 4, 2017 Ina Steiner

Merchants using 3dcart can now easily list on eBay thanks to new integration. 3dcart Chief Marketing Officer Joe Palko said the eBay integration gives customers the ability to better compete with larger online brands. “We had a very big demand from our Read more

News, Selling Tools3Dcart

Three Ways to Entice Fathers’ Day Shoppers

June 4, 2014September 4, 2017 David A Utter

When it comes to spending on one’s parents, the focus on Mothers’ Day permeates virtually all segments of advertising and retail to a much greater degree than it does for Fathers’ Day. But the National Retail Federation suggests ecommerce pros should pay Read more

News, Selling ToolsSeller marketing

Auctionopia Founder Branches Out to Help Large Retailers

June 2, 2014September 4, 2017 Ina Steiner

Tom Popomaronis launched Auctionopia in 2011 to fill a need he had identified as a small eBay seller – the site incorporated instant messenger to let buyer and sellers communicate and negotiate. Since then, he’s shifted his focus, launching a tool for Read more

News, Selling ToolsAuctionopia, Tom Popomaronis

eBay Puts More Marketing Power in the Hands of Store Owners

June 2, 2014September 4, 2017 Ina Steiner

Have you ever wished you could give your eBay buyers an incentive for buying your item or spending more with you? If you operate an eBay Store (for which the company charges a monthly subscription fee), now you can. As Read more

Marketplaces, News, Selling ToolseBay Promotions Manager

Google Gives Merchants New Tools to Measure Shopping Behavior

May 29, 2014September 4, 2017 David A Utter

New features coming to Google Analytics users should give ecommerce pros more insights into what make their customers tick in terms of buying, and not buying, something from a website. Google disclosed the forthcoming beta test of these features during Read more

News, Selling ToolsGoogle

Toolhaus Suspends eBay Feedback Tools

May 28, 2014September 4, 2017 Ina Steiner

eBay users were disappointed when they visited the Toolhaus.org website on Monday and saw a message saying the site was experiencing extreme difficulties. “How extreme? Extreme enough that we may not be back. We’re no happier about this than you are.” The Read more

News, Selling ToolseBay feedback, Toolhaus

Senate Questions Google and Yahoo over Paid-Ad Malvertising

May 20, 2014September 6, 2017 David A Utter

The ubiquitous presence of various forms of advertising in online content represents what has become a multi-billion dollar industry. However, cybercriminals have found ads from companies like Google and Yahoo can also be used to pose malware threats to unsuspecting Read more

News, Selling ToolsGoogle security, Malware, Yahoo Security

Reality Points the Way to Email Marketing Success

May 15, 2014September 6, 2017 David A Utter

Whether it’s watching entrepreneurs seeking a backer for their startup dreams or seeing hapless restaurant owners get verbally abused by celebrity chefs, there seems to be no end to the appeal of reality to the viewing public. But while ecommerce Read more

News, Selling ToolsEmail marketing, Mark Macdonald, Shopify

Email Marketers Give Up on Inactive Customers Too Soon

May 14, 2014September 6, 2017 Ina Steiner

Online merchants highly value the shoppers who sign up for their email marketing newsletters given the cost of acquiring a new customer and the effectiveness of using email to keep customers engaged. But a new study shows that marketers may Read more

News, Selling ToolsEmail marketing

Google Accentuates the Positives of Negative Keywords

May 8, 2014September 6, 2017 David A Utter

One tends not to associate good things with the concept of negativity. Something negative usually means a bad result; in ecommerce that can be events like a site not responding to visitors, or shoppers abandoning carts during checkout. However, Google Read more

News, Selling ToolsGoogle, Google Paid Search

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