Plenty of warm paeans from the New York Times and elsewhere complimented Facebook’s moves to cut down on unpaid ads appearing in the news feeds of its userbase. And while Facebook users may rejoice, it means fewer potential shoppers may see online Read more
The summer debut of Bing’s Auction Insights presented a new reporting feature to help advertisers understand how well (or less well) they were competing with others. That was available as a report showing how one ranked against up to twenty others based Read more
Sellers of all sizes face a similar issue this holiday season that they did in 2013 – a late-falling Thanksgiving means a later Black Friday / Cyber Monday taking place, and fewer holiday shopping days overall. For online merchants managing Read more
It’s not just Christmas decorations hitting the stores earlier. Holiday shopping behaviors have shown a tendency in recent years to shift to much earlier times than they ever did before the rise of the internet and ecommerce. But not only Read more
One company is advising online merchants, “Don’t get Amazoned” in what some might say is a risky strategy. “I’ve actually gotten a message about this campaign that they would love to join but are actually scared to join / fear Read more
One of the best ways to get one’s brand or business noticed happens through the accumulation of positive ratings and reviews from customers. But a cutthroat online marketplace where greed or malice can sometimes exceed common sense has laid a Read more
Google already possesses a powerful advertising engine, one that has driven the company to billions of dollars in revenue. The company also has ongoing aspirations toward the ecommerce side of business and recently provided some upgrades to their shopping and Read more
Industries that rely on direct sales representatives feel the challenge of online commerce more acutely than most. Ignoring the internet when competitors embrace it could prove disastrous. It’s a situation that iconic cosmetics brand Avon wants to avoid. Online sales Read more
Recent changes at artistic goods community and storefront site ArtFire brought a new focus on making the site more mobile-friendly, an acknowledgement of the dramatic growth of the audience of visitors and buyers using such devices for browsing online. All things do Read more
Though free options for analytics for ecommerce pros and others have been available for a while, those choices may be less feature-rich than what a potential customer needs. With a newly released Analytics service the company is promoting as “enterprise-grade Read more
