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USPS Advertises Holiday Shipping Supplies on eBay

USPS Advertises Holiday Shipping Supplies on eBay

On Sunday afternoon, we noticed the eBay.com home page displayed an advertising message at the extreme top of the page that said, “Get free holiday shipping supplies today. Start Shipping. United States Postal Service. Delivering for America. Restrictions Apply.” along with a pulldown menu next to the word “Open.”

Clicking on the ad turned the skinny banner into a larger banner advertisement (still on the eBay home page) that read, “Get holiday ready with gifts from The Postal Store” and a button that read, “Shop Special Gifts.”

Clicking on the banner opened up a landing page on the USPS store with the message:

“Shipping Supplies for the Holidays. We’re making shipping easier with free Priority Mail and Priority Mail Express packaging supplies to ship your gifts this holiday season.”

To the right of the message, the USPS showed an image of some Priority Mail packaging with a Christmas tree ornament and candy cane on a red background.

Underneath were listings for free USPS packaging supplies.

USPS holiday marketing ad on eBay

It would be interesting to know the main intent of the ad – is it to reach people who are shopping online and need to ship presents to recipients, or is it to reach casual (or professional) sellers on eBay?

It would also be interesting to know the kind of arrangement eBay has with the USPS with regards to the holiday ads. If you’ve seen ads for USPS or other shipping carriers on ecommerce platforms, leave a comment below.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “USPS Advertises Holiday Shipping Supplies on eBay”

  1. Restrictions AND Surcharges apply.
    Their #1098 Priority Mail carton (38″x6″x6″) is “free”…but there’s a $15 surcharge to use it.

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