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Small Businesses Unite Against Amazon

Small Business Rising
Small Businesses Unite to Fight Amazon

Organizations like National Retail Federation (NRF) and Retail Industry Leaders Association (RILA) advocate for policies that benefit retailers of all sizes, but they may have their biggest members top-of-mind when lobbying Congress.

Big businesses are exceptionally good at working together to lobby lawmakers on issues, and of course individually, many of them contribute to lawmakers’ campaigns.

Small businesses are also joining together to fight against what they see as monopolies that make it harder for them to compete. “Small Business Rising” is a new group consisting of over 20 independent-business organizations – and it called out Amazon by name in a press announcement this week.

As proof of the effectiveness of banding together, the new organization got the attention of the Wall Street Journal in an article titled, “Amazon Is the Target of Small-Business Antitrust Campaign: National coalition of small businesses to push for more-forceful antitrust measures, saying Amazon competes unfairly.” Imagine how difficult it would be for small businesses to get the attention of the financial newspaper on their own.

Small Business Rising members include organizations like the American Booksellers Association. Tuesday’s press release quoted Stacy Mitchell, Co-Director of the Institute for Local Self-Reliance:

“Concentrated market power is the single biggest threat facing independent businesses. Every day, we lose more small businesses because of the abusive and anti-competitive tactics of Amazon and other monopolies. This campaign gives America’s entrepreneurs a platform to stand up and call on policymakers to check monopoly power and reinvigorate the antitrust laws.”

The release outlined the organization’s goals as follows:

Small Business Rising is asking policymakers to build an economy that is more prosperous, equitable, and innovative by leveling the playing field. The campaign is calling on policymakers to:

  • Stop tech monopolies, such as Amazon, from cornering the online market by breaking them up and regulating them.
  • Block dominant corporations from engaging in abusive tactics by making the antitrust laws stronger and easier to enforce.
  • Outlaw mega-mergers and set a higher bar for allowing other mergers.

Also quoted was Natasha Amott, owner of kitchen supply store Whisk. “Never before has the lifeline of a small retailer felt so tenuous, especially with Amazon’s growing dominance,” she said. “Let’s make no mistake, it is time for small businesses to unite to make our voices heard and call on policymakers to revive antitrust laws with vigor.”

American Booksellers Association CEO Allison Hill also called out Amazon:

“Locally owned businesses are the heartbeats of their communities, and ABA is very excited to be a part of this coalition advocating on behalf of independent businesses and their right to compete in a fair market. The pandemic has shed light on just how concentrated our markets are, with companies like Amazon seeing massively increased profits as America’s small businesses fight to survive. ABA believes we are stronger together and is excited to provide our members with this opportunity to connect with other independent businesses as we advocate for breaking up monopoly power.”

Small Business Rising said that by telling their stories, “independent businesses will help policymakers understand how failed antitrust policies are harming their industries and communities, and the urgent need for policymakers to act.”

The Seattle Times article, “Amazon should be broken up, small-merchant coalition says,” noted that an Amazon spokesperson told the Wall Street Journal that their critics were suggesting “misguided interventions in the free market that would kill off independent retailers and punish consumers by forcing small businesses out of popular online stores, raising prices, and reducing consumer choice and convenience.” The company also that Amazon and third-party sellers complemented each other.

You can find the full press announcement on the Main Street Alliance website, which launched in 2008 to “bring small business voices to the health care conversation.”

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

5 thoughts on “Small Businesses Unite Against Amazon”

  1. Members of the family are actively avoiding Amazon at every turn.
    When I search for something, I start on page 2 and go from there to find a Little Guy selling what I want.
    Meanwhile, I’ve cancelled transactions in the Thousands of dollars (just this year) on a selling venue where people are conditioned to skip the little guy and bow to corporate regardless of how bad they know corporate treats us,
    That’s DANGEROUS.
    WAKE UP PEOPLE !
    Stop kissing corporate’s a$$.
    Real people, like me, have beautiful products people want, but now they feel uncomfortable buying from a non corporate entity.
    Corporate has poisoned the well.
    There may be no recovery from it unless there is a Grand Campaign touting the American Little Guy.

  2. I agree, @TheEnd. Watching what they are doing is closing small businesses, which is the entire agenda of Klaus Schwab’s World Economic Forum. It’s all on their site. It would be worth every business owner to watch any of Patrick Wood’s videos on Tchnocracy. Here’s one interview with him, there are many others. Worth watching. https://www.youtube.com/watch?v=2hjAwC_SMFY

  3. I agree with you; however, as a buyer, I often purchase according to price, and often (not always) find that the little guy’s price is higher, and I tend to conclude that the little guy originally purchased the item from the big guy. Also, in several instances, I’ve experienced the disappearance of the little guy after the sale is complete. It is more difficult for corporate to hide, though corporate is expert in the pass-the-buck game. It is true that the little guy has to work harder to get my loyalty, as I tend to expect more from the little guy. Btw, I already gave up on being a little guy seller. So, I have no real answers for you, just posting my 2 cents.

  4. JudyF :
    There’s a thing called an SSL certificate. Every eCommerce shop owner must pass stringent vetting.
    So, the “Shop owner went missing” scenario is IMPOSSIBLE now.

  5. JudyF :
    You must have purchased something off Ebay or Etsy.
    They are the WORST.
    It’s WAY better to buy from a Dependable Independent Business with it’s own website.
    ALSO : Set your browser to HTTPS Only.
    The days of giving the Little Guy a black eye are OVER.

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