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Amazon Adds Requirement to Tracking Information

Amazon Adds Requirement to Tracking Information

Amazon requires sellers to add the shipping-carrier name when confirming shipment through the Manage Orders page on Seller Central. Soon, it will require the same when sellers confirm shipments via bulk feeds, APIs, or integrators.

In addition, Amazon will begin displaying a warning for invalid tracking details.

It explained in Monday’s announcement, “To improve the delivery experience of seller-fulfilled orders for our customers, we want to ensure customers can see detailed shipment tracking information wherever possible. We have found that this also reduces customer contacts, order-related defects, and lost-shipment costs, while improving seller feedback ratings.”

  • Beginning April 5, 2021, Amazon will require sellers to provide the carrier name when confirming shipments via bulk feeds, APIs, or integrators.
  • Beginning May 3, 2021, Amazon will validate tracking details (including carrier name and tracking ID) for all seller-fulfilled orders, and show warnings for invalid tracking details.

Sellers who purchase shipping through Amazon’s “Buy Shipping” are not affected since Amazon automatically collects data on carriers and ship methods used through the program.

You can find the full announcement on Amazon Seller Central.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.