Mercari is running its first Super Bowl ad on February 7th, it announced Monday. The news comes the same day it was reported that Budweiser would not be running a Big Game ad this year – but Huggies would, a first for a diaper company.
Mercari said it wanted to embrace the idea that household items can find a new life in another home, a nod to Japanese culture.
Mercari Brand Marketing Director Walter Hangad said, “This past year more than ever, decluttering and discovering new finds has delighted Americans, which perfectly aligns with Mercari’s mission of breathing new life into unused items around the home.”
The ad features the Beatles song “Hello, Goodbye.” “Current Mercari users will recognize the warmth and connection portrayed in the ad, and we hope new audiences will grasp the emotion that people have when saying ‘goodbye’ to something they love so another can say ‘hello’ to their new favorite thing,” Hangad said.