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Etsy Adds Categories and Attributes to Improve Search

Etsy Adds Categories and Attributes to Improve Search

Etsy added new categories under Face Mask Accessories; Shelving; and Drink Flight barware, which was part of an update to categories and product attributes it launched this month.

The marketplace explained that shoppers use categories to filter searches and when they’re shopping using the navigation menu. Categories also act as tags, which Etsy uses to match items with more relevant searches.

“You should select the categories that describe what your item is, not how it’s used or what it’s made for,” Etsy advised sellers in Monday’s announcement.

New subcategories added to the Face Mask Accessories category show people turn to the site for the practical and the aesthetic, from Ear Savers & Extenders, Mask Lanyards & Chains, and Stoppers & Cord Locks, to Face Masks Charms & Tags. Shoppers can find the Face Mask Accessories category under Bath & Beauty – Personal Care.

Etsy also added new product attributes for Miniatures, Wreaths, and Signs.

You can learn more in the Etsy Seller Handbook.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Etsy Adds Categories and Attributes to Improve Search”

  1. In reading the replies here, I’ve been selling on Etsy for a couple of years now. I sold over the 10K mark. At no time do I see 25%? Pricey, yes but so are all the other platforms.

    It has been my experience to succeed on Etsy you need a good product with a great return. You can’t lose at that point. They get their cut and I get a great cut too. I have invested more time in being safe in what I sell on Etsy.

    I don’t want to slam any platform, but honestly it has been my experience one of the big box stores is a no win, others are snail sales.

    With the “other” platform if you find a product that sells well the very next thing you know THEY begin selling the same product at a very low price. In order to get “some” of your money back you paid to purchase the product you sell it lower and once you are cleared of the product their prices go up significantly. I have lots of proof to this issue.

    I enjoy selling on Etsy and I monitor expenses versus profit constantly. If you are wanting to sell a $20 product you paid $8 or $9 for, you will lose. It takes a lot of work to figure out what products you want to invest in.

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