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Online Marketplace Bonanza Creates Seller Advisory Panel

Bonanza marketplace
Online Marketplace Bonanza Creates Seller Advisory Panel

Bonanza created a Seller Advisory Panel and today, it announced the inaugural members. Greg Braukus, who joined the company in January to run the marketplace and reconnect with sellers, described the purpose of the panel in a blog post:

“The Seller Advisory Panel will provide critical insights and guidance on multiple levels of our business. First and foremost, they will bring a much-needed voice into the development of our product roadmap and our strategic planning. On a more tactical level, they will also assist with completing surveys, evaluating new tools, and sharing their business perspectives.”

Braukus said the sellers offered diverse products and had different levels of business and technical experience. “We are looking forward to hearing unfiltered feedback that will provide data and insights into current usage,” he said.

The post included the names, shop names, and background of the 12 panelists, who sell items such as fashion jewelry, automotive products, antiques, books, collectibles, sports related wall décor, handmade goods, memorial and funeral supplies, vintage goods, and clothing.

Other marketplaces have created such seller advisory groups.

In 2016, Etsy created a 15-member Seller Advisory Board to provide feedback about the challenges sellers faced and, in its words, “to play a key role in shaping the way future decisions are made.”

And in 1999, eBay launched a program called Voices in which over 100 participants gave eBay feedback on changes before they went public. Some Voices members acted as eBay’s biggest advocates without necessarily disclosing their relationship to the company.

You can find the announcement and read about the panelists on this Bonanza blog post.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

3 thoughts on “Online Marketplace Bonanza Creates Seller Advisory Panel”

  1. Remember in the beginning that Bonanza stated that “they listen to the sellers”.
    The sellers would constantly tell them the problems or what would be nice such as printing shipping labels.
    Six years later, there was a slight wave of eBay sellers relocating. Shortly after they moved over, there was a group of changes that had be asked for from the beginning of their time and >>> the new sellers thought “Wow, this site is doing some nice updates. ( Little did they know it was YEARS in the works”.
    They still have where new members are “not seeing” that there is a Free shop and they see that they are being charged for a store and that when they import listings that they are discounting.

  2. It does not matter what they “Create”, they will never be a popular successful marketplace.
    We took the time and listed out 11,000 products and in two years we had 6, yes, six, sales.
    Their search and SEO is broken, if you can say this if it has ever been working. It is just not working and worth is selling on Bonanza.

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