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Amazon Promotes Its Etsy-Style Marketplace

Amazon Promotes Its Etsy-Style Marketplace

Amazon promoted its Handmade marketplace on its corporate blog on Wednesday, and made it easier for shoppers to find local and regional artisans. “To help connect customers with local small businesses across the U.S., Amazon Handmade, our store for Makers selling handcrafted products, has launched a new shopping experience featuring a curated collection of items from U.S.-based Makers,” it wrote.

Many people may be unaware of Amazon’s Etsy-style marketplace, but Amazon Handmade will celebrate its 5-year anniversary in October.

The new “shopping experience” can be found on this landing page on Amazon.com that encourages shoppers to support local Makers. The page allows shoppers to browse by region: Pacific, Rocky Mountain, Midwest, Northeast, Southwest, and Southeast.

While Amazon wouldn’t disclose the number of sellers listing on its handmade marketplace, it said in Wednesday’s announcement, “since the beginning of the year Amazon Handmade has seen a 100% uptick in new Makers in its U.S. store compared to this time last year.”

Amazon also said Makers were typically micro-businesses – individuals working from home or companies small enough to continue operations while honoring social distancing guidelines. “Both new and existing Makers are turning to Amazon Handmade as a way to keep their company running online, and reach new customers during the COVID-19 pandemic,” it said.

As for Etsy, it reported especially strong sales in April after it encouraged sellers to list cloth face masks in response to CDC recommendations about slowing the spread of COVID-19.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Amazon Promotes Its Etsy-Style Marketplace”

  1. My Amazon Handmade store is crushing it compared to my Etsy listings. Just beware they pull the same stunts on Handmade that they do regular sellers in that once you start selling a lot, they clamp down and force to verify yoursefl, and your “handmade” processes with photos and an essay! But be prepared for that, reply quickly and thoroughly, and you will get through it.

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