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Controversy over Returns: Returnly Challenges UPS

shopping Returns
Controversy over Returns: Returnly Challenges UPS

UPS dubbed today, January 2, 2020, “National Returns Day,” but one company takes issue with the idea. Returnly claims December 26 should really take the title of returns day and says there’s an important distinction between the two dates.

“Our data shows that today’s shoppers are not returning on January 2nd, they are simply shipping back their unwanted gifts on that date,” according to Returnly CEO Eduardo Vilar.

“The moment of truth for returns is December 26, when shoppers start returns online,” he continued. “This is when brands have the opportunity to get the right item in a shopper’s hands before they even drop off their unwanted packages in early January.”

According to Returnly, shoppers initiate twice as many online returns on December 26 as they historically do on January 2nd.

The company analyzed shopping data from a random sample of 4 million online consumers and discovered an interesting finding: The majority of shoppers (56%) use a mobile device to start their returns online. However, when returning orders of $300 or more, shoppers take extra steps to make sure they will get refunded by brands, with 72% using desktop computers instead.

And the number one customer support contact request after starting a return: “Where is my refund?”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.