eBay UK launched a new ad campaign, it announced on Tuesday. In describing the ads, the company wrote, “eBay plays up family emotions in new advertising campaign.” eBay launched the campaign in the UK on September 2 on TV, VOD Read more
eBay compared its work on structured data to a Marie Kondo-style cleanup. Structured data is eBay’s attempt to standardize, classify, and organize seller listings to make it easier for shoppers to find them – for example, antiques or other non-commodity Read more
Amazon updated a feature that helps brand advertisers on its marketplace. Amazon Attribution launched in beta last year and, and hundreds of brands now use it. Amazon explained on an overview page, “Help maximize your return on investment (ROI) and Read more
