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eBay UK Launches New Ad Campaign

eBay UK Launches New Ad Campaign

eBay UK launched a new ad campaign, it announced on Tuesday. In describing the ads, the company wrote, “eBay plays up family emotions in new advertising campaign.”

eBay launched the campaign in the UK on September 2 on TV, VOD and social, and it will run for eight weeks.

Press release follows:

eBay UK has last night launched its latest advertisement, aimed to highlight how the marketplace brings buyers and sellers together, as well as providing value beyond price.

The campaign, made by creative agency 72andSunny Amsterdam and planned and bought by MediaCom, heroes real family insights and plays with the contradicting emotions that parents experience when their children are growing up. It juxtaposes the sentimentality of realising your child has grown up so fast with the joy of finding the exact new thing they need for their next stage.

The strapline ‘Small prices for big family moments’ is supported by cinematic tropes, including dramatic lighting and an evocative soundtrack, which give the spot heightened emotions in a 30” film.

The campaign also includes a 10” film featuring a dinosaur birthday party, playfully highlighting eBay’s Fast and Free delivery service and how its convenience benefits busy families.

Gareth Jones, eBay UK’s Chief Marketing Officer, said: “eBay has been part of British life for 20 years and buying and selling on the marketplace is so often intertwined with poignant family life moments. Our latest ad helps bring that emotion to life for the 26 million UK consumers who use eBay every month”.

Jennifer Skupin, Creative Director at 72andSunny Amsterdam, said: “If you’re a parent, you’ve often felt both happy and sad about watching your child grow. It’s exciting to see them conquer new things, but it’s overwhelming to be left with so many things they’ve outgrown. We wanted to showcase how eBay can help with that in a fun, relatable way”.

The campaign broke in the UK last night (Monday, September 2) on TV, VOD and socials and runs for eight weeks.

SOURCE: eBay UK Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.