Amazon Prime Day kicks off 2 weeks from today, but the company is whetting shoppers’ appetites with early deals. It also kicked off a Happy School Year store for those wanting to get a jump on their back-to-school and off-to-college shopping, and it advertised a sale of Prime-available Amazon Handmade goods (presumably items exclusively from sellers who participate in FBA).
Amazon also announced interesting Prime Day tie-ins with its brick-and-mortar bookstores and grocery stores:
- “From July 3 through July 16, U.S. Prime members who spend $10 at Whole Foods Market get a $10 credit to use on Amazon for Prime Day.”
- “Amazon Books and Amazon 4-star – Beginning July 6, members who shop at any of our Amazon Books locations across the U.S., or our Amazon 4-star locations – now open for their first Prime Day – can get a $10 Amazon.com Gift Card on a purchase of $50 or more throughout the store.”
It’s also promoting its Amazon Pay payments service that lets customers pay for off-Amazon purchases using their Amazon accounts: “Now through Prime Day and while supplies last, Prime members who use Amazon Pay can shop on dozens of sites, including Vineyard Vines, Lulu and Georgia, Glasses USA, Lunya and more, earning an Amazon.com Gift Card with a purchase. Go to pay.amazon.com to learn more, as these exciting offers vary per site. Limited offers available.”
And it included a standard message about how shopping on Amazon helps small- and medium-sized businesses – including handmade goods offered through Amazon Handmade: “Prime members can shop hundreds of thousands of Prime Day deals from small and medium-sized businesses around the globe this Prime Day. Save up to 30% on select Amazon Handmade products, including jewelry, wall art, home décor, kitchen supplies and gifts leading up to Prime Day.”
You can read the full Amazon press release on the Amazon website.