Etsy CEO Josh Silverman voiced his commitment to vintage goods on the Etsy marketplace, which is generally better known for its handmade goods.
Silverman and Kruti Patel Goyal, General Manager of Seller Services, answered seller questions on a November 13 podcast focused on holiday marketing.
A seller of vintage goods had submitted the question, “Will you be actively promoting vintage in any of your advertising?” The question echoes concerns of many sellers who feel Etsy places the majority of its focus on handmade goods, some believe to the detriment of vintage.
Silverman replied in the affirmative and said he was a fan of vintage goods. He called vintage a “real treasure within Etsy” and said he wanted to invest and grow in that area.
He noted that shoppers who come to Etsy don’t come to with the intent to buy vintage goods. Rather, they come for a certain item like home furnishings or clothing, and find that they love vintage. Silverman called it a “differentiator.”
“As they learn to navigate for it, they learn to navigate for it within a mission to find home furnishings, clothing, jewelry or some other category, rather than as their starting point.”
Goyal added that Etsy would be featuring vintage items in the company’s marketing during the holidays. She noted that Etsy has a gift guide each year featuring vintage. “We’ll also be highlighting vintage items in our performance marketing, so those are all ways we’re going to continue to show our commitment to vintage,” she said.
You can read the transcript of the podcast session on holiday marketing on the Etsy Seller Handbook.