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Amazon Pay Promises ‘Success beyond Small Business Saturday’

Amazon Pay

Amazon PayAmazon is promoting its payments solution with an email marketing campaign targeted at small businesses. With the “Success beyond Small Business Saturday” subject line, the email from Amazon Pay encourages sellers to learn more about how Amazon helps small businesses:

As an entrepreneur you’re most likely focused on outreach and revenue. You’re not alone. In fact, millions of small and medium-sized businesses are working with Amazon to reach hundreds of millions of customers around the world. We believe in helping businesses like yours pursue a passion and thrive. With Small Business Saturday, and the holiday season, right around the corner, there’s no better time than now to realize the various ways Amazon helps empower small businesses to make a big impact.

– Read the Amazon Small Business Impact Report »
– Small Business Success Stories »
– Advice for Small Business Owners »

Click the button below to learn how Amazon Pay can help your business succeed this holiday season and beyond.

The email links to a landing page describing the benefits of Amazon Pay. “The convenient, trusted way to pay: Amazon Pay makes it simple for hundreds of millions of customers around the globe to pay for products and services using the information already stored in their Amazon accounts. It’s a familiar buying experience from a brand customers know and trust.”

The landing page also describes how Amazon Pay can:

– Increase your customer reach
– Help reduce cart abandonments
– Match the way your customers like to shop

And while merchants can add Amazon Pay to their online store’s checkout, we notice it also mentions voice – Amazon is working hard for its Alexa voice technology to be the industry standard in all devices from all manufacturers – not just its own voice-powered devices: “Make it easy for customers to buy wherever they are, however they like to shop – online, mobile, or voice,” Amazon told small businesses.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.