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Etsy Adds Search Analytics to Help with SEO


Etsy logoEtsy’s Search Analytics tool is now available to all sellers, and the company will hold a chat session on November 7 to discuss the new tool and answer questions.

Etsy Search Analytics gives sellers more information about traffic to listings that come from Etsy own search engine and shows exactly which search terms shoppers used to find sellers’ listings.

Etsy had initially begun rolling out the tool on October 9th, but after sellers complained the tool was providing inaccurate data, Etsy recalled it, explaining, “There’s a ton of data to share about the thousands of searches happening on Etsy and we need a little bit more time to make sure everything is running smoothly.”

Note that Etsy Search Analytics is different than Etsy Stats, which will continue to be available to sellers. Search Analytics focuses on traffic coming from Etsy’s search engine. According to Etsy’s Seller Handbook, Etsy Stats provides information about traffic – including all sources of traffic; listings – including the number of favorites, visits, orders, and revenue for each item in a seller’s shop; and customers, which includes a world map showing visits and orders by country.

You can access the new Search Analytics tool through this link. Etsy published a guide to Search Analytics in Seller Handbook.

Etsy informed sellers of the new tool on Thursday with the following email:

Our new Search Analytics tool makes it easier to optimize your shop for the holidays. It lets you see which sales in your shop came from Etsy search and what phrases buyers used to find your item so you have the information you need to make updates to your listings.

See where your listings rank
Curious which items are shining in search results? Search Analytics will show you where your listings are ranking, on average.

The data to make decisions
Make a plan to grow your business with more data about your traffic from Etsy search, including information about impressions (the number of times your listings appear in search results).

Insights into what’s working
Say “goodbye” to guesswork. We’ll help you understand which tags are bringing you traffic and which could use a refresh.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.