eBay launched a new program in Akron, Ohio, in January called Retail Revival that drums up new sellers and provides coaching and concierge customer service to help them sell on its marketplace.
Today eBay added a second city to the program – Lansing, Michigan.
“The Akron Retail Revival program kicked off in March 2018, so participating businesses are just beginning to hit their eBay stride. To date, the ~70 most active businesses in the program have collectively made over 6,000 sales to customers in all 50 states and 51 countries,” eBay wrote.
eBay offers participants ongoing promotional and PR efforts, including a dedicated page on eBay.com, in addition to direct help with selling efforts. eBay Retail Revival offers the following perks to participants:
– A comprehensive training program that will teach the eBay selling basics, as well as strategies to best utilize eBay’s platform and tools to boost business
– Ongoing one-on-one coaching from a dedicated customer service support team
– Access to Concierge customer service team
– A complimentary eBay store subscription
– Supplementary business training provided in partnership with local entrepreneurship support organizations
Sellers who are located in Lansing and are interested in participating can learn about the application process on the eBay Inc. website.
An interesting FAQ from the program page: “Ecommerce has really hurt my business. Why would I join this program??”
“The data is pretty clear: ecommerce is here to stay. 79% of Americans shop online, and 51% regularly use their mobile phones to make purchases. Having a digital business presence is therefore KEY to maintaining your long-term viability and success.
“Through Retail Revival, we are stepping off our platform and into American communities on a very simple mission: to help small businesses thrive locally by selling globally. Our hope – and our intent – is that you keep your doors open, hire from your communities, live where you work and continue to enliven your local economy, and our belief is that expanding your business on eBay can help.
“One last important note: eBay is a pure marketplace, meaning we carry no inventory of our own. We connect our sellers to buyers – we do not compete with them. So our success is intertwined with yours, incenting us to support you along each step of your business journey.”
eBay noted that sellers from Michigan who are already active on its marketplace generated $939M in revenue in 2016 and sold to 190 international markets. Lansing-based eBay sellers contributed over $10 million in revenue to that total, and sold to customers in 157 markets around the world.
SOURCE: eBay Corporate Blog Post