Amazon is running a promotion to get Prime members to download and sign-in to its mobile app for the first time. The incentive is the generous sum of $10.
Amazon has previously said Prime members spend more than non-Prime members, and this promotion indicates Prime members are inclined to spend even more when they use its mobile app.
Here’s the invitation Amazon emailed to Prime members:
“Amazon Prime customers who want to try Amazon’s Mobile shopping app for the first time can get a $10 promotional code off their next qualifying $20 order by signing into the app by July 31, 2018. Offer expires at 23:59 p.m. (PT) July 31, 2018. Offer only applies to customers signing into the Amazon mobile shopping app for the first time.”
Note that the $10 bounty can only be applied to purchases made through the Amazon mobile app and expires on August 31, 2018. Nor can it be applied to digital content or Amazon Gift Cards.
And unfortunately for 3P merchants, “Products sold by third-party sellers or other Amazon entities will not qualify for this offer, even if “fulfilled by Amazon.com” or “Prime Eligible”.”
See more information on this Amazon landing page.