eBay is running a promotion to encourage sellers to list items priced at $50 or more. The invitation-only promotion for US sellers kicked off on July 20th and runs through July 24th. eBay also mentioned its marketing campaign in the invitation to sellers.
The promotion applies to auction, fixed-price, and Good Til Cancelled listings of any duration. Invited sellers who activate the promotion will receive a 50% discount on Final Value Fees for the first 5 items sold for $50 or more.
eBay tracks the Average Selling Price (ASP) of items sold, which became an issue on Wednesday when eBay Chief Financial Officer Scott Schenkel told analysts about a “fidget spinner dynamic” that impacted ASP and Active Buyer metrics in the second quarter (see “eBay Flummoxed by Fidget Spinners in Second Quarter” in Thursday’s AuctionBytes Blog post).
eBay also revealed that it had been favoring higher ASP branded items in search results.
In inviting sellers to participate in the latest promotion, eBay told sellers it was sending buyers their way:
“Our colorful new campaign is everywhere! Buyers won’t be able to miss our “Did You Check eBay?” messaging on TV, radio, billboards, social media, and more. List now for maximum exposure!”
The following categories are excluded from the promotion: eBay Motors Passenger Vehicles, Motorcycles, Boats, Power Sports, Other Vehicles, Motors Local Market, Real Estate, Classified Ad listings, Heavy Equipment, Concession Trailers & Carts, Imaging & Aesthetics Equipment, and Commercial Printing Presses.
Read the invitation carefully for details and restrictions.