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eBay Tries Boosting Selling Prices with New Promotion

eBay promotion

eBay promotioneBay is running a promotion to encourage sellers to list items priced at $50 or more. The invitation-only promotion for US sellers kicked off on July 20th and runs through July 24th. eBay also mentioned its marketing campaign in the invitation to sellers.

The promotion applies to auction, fixed-price, and Good Til Cancelled listings of any duration. Invited sellers who activate the promotion will receive a 50% discount on Final Value Fees for the first 5 items sold for $50 or more.

eBay tracks the Average Selling Price (ASP) of items sold, which became an issue on Wednesday when eBay Chief Financial Officer Scott Schenkel told analysts about a “fidget spinner dynamic” that impacted ASP and Active Buyer metrics in the second quarter (see “eBay Flummoxed by Fidget Spinners in Second Quarter” in Thursday’s AuctionBytes Blog post).

eBay also revealed that it had been favoring higher ASP branded items in search results.

In inviting sellers to participate in the latest promotion, eBay told sellers it was sending buyers their way:

“Our colorful new campaign is everywhere! Buyers won’t be able to miss our “Did You Check eBay?” messaging on TV, radio, billboards, social media, and more. List now for maximum exposure!”

The following categories are excluded from the promotion: eBay Motors Passenger Vehicles, Motorcycles, Boats, Power Sports, Other Vehicles, Motors Local Market, Real Estate, Classified Ad listings, Heavy Equipment, Concession Trailers & Carts, Imaging & Aesthetics Equipment, and Commercial Printing Presses.

Read the invitation carefully for details and restrictions.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

11 thoughts on “eBay Tries Boosting Selling Prices with New Promotion”

  1. Shouldn’t that top line read more like: “COME BACK…WE NEED YOU”…???

    More spaghetti thrown at the wall. If things are THAT bad, why limit a promotion?

  2. I never received the invitation. The first I heard of it but I am sure a lot of sellers would be scared to list something like that and get a SNAD with the return that they paid for being a box of rocks.

    eBay = Dead Man Walking

  3. Anything worth more than fifty bucks gets listed on other sites. To many returns and scammers on ebay to even chance it. SORRY EBAY BUT ITS YOUR FAULT.

  4. Given it’s ebay, a better promo would be “FREE Return Shipping on ALL SNADS!!!”
    …no limit for 1 year.
    And allow photo evidence of false and fraudulent SNADS.

  5. Isn’t this the second promotion where they stated, “Don’t Stop Now! Keep on Selling”? The number of sellers must be getting lower every day if they have to put out reminders to keep listing.

  6. I wonder just how many received the promotion. I have a store and my husband has a regular account. Neither of us received anything. I’m guessing it was extremely selective.

  7. Well now I am wondering who got this promo since no one seems to have any idea what it is about or was this just sent to the media. Newbies might have gotten it but I have been selling for over 19 years and never saw it until yesterday when Ina put this on. Is this another “glitch”?

    eBay = Dead Man Walking

  8. I’m a 20-year eBay seller but I didn’t receive this offer.

    Just listed three $50+ items (2 are $100+).

    I had an offer for 100 $.05 auction listings. That won’t do me much good since I rarely use the 50 free listings each month!

  9. Good luck with that eBay……you are not trusted and neither is your website; all the spin in the world won’t change that! I didn’t get that promotion or any other promotion in some time now. I list very little these days on eBay and spend the bulk of my time beefing up other venues, where I can see some longevity. Time equals money, eBay thinks it can usurp both and still kick me like a dog. My listings have dropped by 50% over the last 3 months and pretty soon it will be even less, I also ditching my store subscription. Furthermore, where I use to spend my disposable income on eBay, because of the way I have been treated as a seller, out of principle, I don’t buyer there. Hey eBay ……the term is “irrelevant”; like a dinosaur!

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