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eBay to Begin Accepting Apple Pay on a Limited Basis

eBay logo

eBay logoBuyers may be able to pay for eBay purchases using Apple Pay beginning this fall, eBay announced this morning. eBay is making a change to how buyers pay for goods, replacing PayPal with Adyen as its primary payments processing partner in a phased rollout beginning in the second half of this year. Buyers will still be able to use PayPal, but they will begin paying eBay instead of individual sellers.

In today’s announcement, eBay revealed that shoppers will be able to use Apple Pay on Apple iOS and Safari via the eBay app and mobile web “from sellers participating in the initial phase of the new payments experience.”

eBay sent an invitation to sellers last week inviting them into a beta test its new payments system that begins in September – you can read more about the invitation and sellers’ reaction on the EcommerceBytes blog.

Press release follows:

As eBay begins to manage payments on its Marketplace platform, Apple Pay, an easy, secure and private way to pay, will be among the first forms of payment offered in its new payments experience. Earlier this year, eBay announced it will manage the end-to-end payments flow on its platform to further simplify and improve the buying and selling experience. The company is on track to start managing payments on a limited scale in the US early this fall, at which time buyers will be able to use Apple Pay to purchase items from sellers participating in the initial phase of the new payments experience. Using Apple Pay on Apple iOS and Safari, consumers will be able to check out on eBay via the app and mobile web.

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“Apple Pay is one of the most ubiquitous forms of payments and provides users with an easy, fast and secure way to pay,” said Steve Fisher, Senior Vice President of Payments at eBay. “Offering Apple Pay as a form of payment on eBay is the first step in providing more choice and flexibility in payment options to our tens of millions of buyers.”

In a rapidly changing and competitive ecommerce landscape, shoppers expect to be able to both shop and checkout on the site on which they transact. As eBay manages payments, shoppers will be able to complete their purchases within eBay. The company’s payments initiative is expected to deliver value to customers through an improved shopping experience, enhanced selling tools and streamlined costs.

“Managing the end-to-end payments experience on eBay’s Marketplace is a key initiative for the company. As we expand our new payments experience over the coming months, we look forward to offering our global customers many other forms of payments on our platform,” Fisher continued.

eBay will continue to expand its payments initiative in 2019 and expects to have transitioned a majority of its Marketplace customers to its new payments experience by 2021. As the company scales its new payments experience to include more volume in more geographies, Apple Pay will be available to more customers, on more items and in more regions.

SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.