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DHL Lets Retailers Offer Branded Same-Day Delivery in Major Markets

DHL Parcel

DHL ParcelDHL eCommerce launched a new program called DHL Parcel Metro that allows retailers to offer a fully-branded delivery experience to their customers. It’s available in Chicago, New York, and Los Angeles, with plans to launch in Dallas and Atlanta in Q2, San Francisco in Q3, and Washington, DC by Q4

With DHL Parcel Metro, once customers place their orders, they can select from a range of delivery time windows – including two-hour, same day and next day – and their preferred delivery destination. A mobile interface – which the retailer can choose to customize with their own branding – allows the end consumers to track shipments in real-time, communicate special instructions to their courier, reschedule a delivery and rate their delivery experience.

The new service creates a “virtual delivery network” of local and regional delivery vendors and crowd-sourced drivers and vehicles to ensure maximum flexibility and capacity over the last-mile. DHL eCommerce can also bundle fulfillment and Parcel Metro delivery solutions for online retailers. The company said it is piloting a range of new technologies in its US operations.

Press release follows:

DHL, the world’s leading logistics company, unveiled DHL Parcel Metro, a new fast and flexible service for online retailers that meets consumers’ increasing demand for same-day and next-day delivery. The new service is now available in Chicago, New York and Los Angeles, and will be launched in Dallas and Atlanta in the second quarter of 2018 with San Francisco to follow in the third quarter and Washington, DC to follow before the end of the year.

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Parcel Metro allows retailers to offer a fully branded delivery experience to their customers. The new service creates a ‘virtual delivery network’ of local and regional delivery vendors and crowd-sourced drivers and vehicles to ensure maximum flexibility and capacity over the last-mile. It does this via a bespoke software platform, which selects drivers that offer the appropriate service levels and sufficient capacity on specific routes and which meet the company’s rigorous quality standards.

For consumers, the service creates a seamless experience. Once they place their orders, they can select from a range of delivery time windows – including two-hour, same day and next day – and their preferred delivery destination. A mobile interface – which the retailer can choose to customize with their own branding – allows the end consumers to track shipments in real-time, communicate special instructions to their courier, reschedule a delivery and rate their delivery experience. DHL eCommerce can bundle fulfillment and Parcel Metro delivery solutions for online retailers.

“Eighty-six percent of consumers associate delivery as part of their total online shopping experience, according to research, thus it’s important for DHL to offer services that not only meet their needs, but do so in a highly consistent fashion.1 DHL Parcel Metro provides that consistency, and offers retailers the ability to extend their brand and messaging to consumers throughout the final mile delivery for a unique shopping experience,” said Lee Spratt, CEO, DHL eCommerce Americas.

“E-tailers today recognize more and more that the customer experience – and their ability to build customer loyalty – is won and lost in how well the orders are fulfilled and delivered,” said Charles Brewer, CEO, DHL eCommerce. “Deutsche Post DHL Group is constantly looking for new and innovative ways to offer the best service, quality and efficiency for our customers. The DHL Parcel Metro solution provides a technology solution to the last mile opportunity. Our digitalization journey is all about how we can add value to our customers, to our employees and to our shareholders. DHL Parcel Metro is part of a number of innovations we are actively implementing, including augmented reality glasses for greater pick accuracy, “follow me” robots, and autonomous vehicles.”

DHL Supply Chain President of Retail Jim Gehr said: “Innovative technology is becoming an extremely important element in e-commerce logistics because of changing customer demands. We are using software technology to speed order flow and to more efficiently organize distribution centers. Hardware solutions like LocusBots allow for faster picking. What we look for is the smart combination of software and hardware.”

DHL Parcel Metro

SOURCE: DHL Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.