Etsy has begun making seller return policies more prominent as part of a test it initiated this month. Management has been focused on improving conversion rates, and according to Etsy, it describes the goal of this latest test as follows:
“By surfacing a sellers’ policies for returns and exchanges next to a listing, shoppers will be able to easily find this information to help inform their purchase decision.”
Etsy explained that the test displays (“surfaces”) returns and exchanges information higher up on the listing page – next to where shipping information appears. It draws from the policies sellers have provided in their shop policies templates.
The company is running the new test on “a percentage of all buyers on Etsy.” This means sellers will be unable to see what the test looks like for their listings unless they are part of the buyers selected as participants of the test.
In August, Etsy revealed it doubled the number of tests it was running and has since said it runs tests three times faster than previously.