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Amazon Still Wins if Sellers Flee to eBay

Even if Amazon’s crackdown on third-party merchants means some will flee to other marketplaces such as eBay, Amazon could still benefit from those off-market sales, according to Sam St Leger of Feedvisor, who had been a member of Amazon’s Seller Services team.

That’s because sellers may continue to use Fulfillment By Amazon to fulfill orders placed on their own website or through a rival marketplace.

St Leger said Amazon appears to be implementing brand fees in order to set a higher entry bar for those contemplating selling major brands. These fees, coupled with other entry criteria, will force sellers to scrutinize their product sources. It will also help Amazon ensure there are less counterfeit, inauthentic items on the site; and, it may even help Amazon fund the initiative itself. He also had more to say about the recent news coming out about his former employer.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.