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eBay Considers Expanding Promoted Listing Ads

eBay said Wednesday it is considering expanding its Stores Promoted Listings ad program in which sellers can bid for boosted placement in search results and pay only when there is a sale. Currently eBay Store owners can advertise only multi-quantity fixed-price listings in selected categories.

During a weekly chat session on Wednesday devoted exclusively to the topic of Promoted Listings, sellers who don’t list multiple-quantity items asked what options were available to them. eBay said it was considering opening Promoted Listings to single quantity in the future.

It also revealed the placement of Promoted Listings in search results, something we hadn’t seen previously published.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.