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Why Amazon Changes Won’t Benefit eBay in the Long Run

Marketing expert Scott Smigler of Exclusive Concepts believes Amazon rivals may initially get a small boost thanks to the crackdown on Amazon 3P merchants, but he doesn’t believe it will have a net positive effect on sites like eBay.

Smigler is founder of Exclusive Concepts, which recently rebranded the company to EXCLUSIVE. He believes smaller merchants benefit from a Google-centric strategy that attracts high quality traffic from search result pages to their website. However, he said, “the challenge here is that Google sees Amazon as a threat and is rolling out its own marketplace where shoppers checkout without ever visiting a merchant’s website.”

That means many merchants must have a marketplace strategy in place, he believes. Smigler shared his thoughts about the recent changes coming from Amazon and how it impacts his clients in the recent issue of EcommerceBytes 411.

Readers of EcommerceBytes 411 have access to the full version.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.