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Bonanza Adds Shipping Program in Bid to Go Global

Bonanza is adding a new feature that is similar to eBay’s Global Shipping Program as the company looks to attract a greater number of global shoppers. Bonanza’s forthcoming Global Shipping Service (GSS) will be powered by Pitney Bowes through its Borderfree Marketplace Solution.

The international shipping program is still in beta testing and will launch next week. Here’s a general explanation of how it works (it will sound familiar to eBay sellers acquainted with its Pitney Bowes-powered program):

“The solution calculates all costs upfront for each shipment including duties, taxes and shipping fees. These fees are guaranteed in real-time at the checkout by Pitney Bowes, thus eliminating all unforeseen shipping and importation costs: there will never be any surprises for sellers or buyers when items are delivered.

“To sell items internationally, U.S. entrepreneurs list items on Bonanza and opt into the Global Shipping Service. When an international buyer purchases an item, the U.S. seller ships the item to a convenient distribution center in the U.S. managed by Pitney Bowes. The center handles everything required to send the item to the buyer including country-specific export compliance and customs documentation, making international shipping easy.”

Bonanza spokesperson Emma Repp told EcommerceBytes that the company hopes GSS will open Bonanza up to more transactions from international buyers as it shifts some marketing efforts to global.

She also noted that the global shipping program will remain optional for sellers.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.