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eBay Expands Ad Program for Store Sellers

eBay is expanding its ad program for sellers who have subscriptions to its Stores offering. The program, called Promoted Listings, allows sellers to pay eBay extra fees to get increased visibility for their listings.

On Monday, eBay announced it was expanding the number of categories where it offers the ads. Promoted Listing is now available in the following categories: Books, Music, DVDs & Movies, Entertainment Memorabilia, Office, Retail & services, Business & Industrial, Art, Tickets & Experiences, and Gift Cards & Coupons.

Subscribers at the Anchor Store level receive credits of $25 per quarter to use towards Promoted Listings.

Sponsored Link

Only listings with multiple quantities are eligible for the program. eBay explained, “Your ads can appear in prominent locations on eBay, such as the first page of search increasing the likelihood of a sale and driving more traffic to your listings. Best of all, you only pay the ad rate you select (1-20% of your final sale price) when your ad is clicked and the item is purchased, so it’s risk-free to try.”

More information is available on the eBay Announcement board.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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