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eBay Brings Shopping to the Wrist

While it’s debatable whether it’s a good idea to shop on eBay using a small screen, never mind one the size of a wrist watch, eBay is forging ahead to bring its marketplace to wearable devices.

With eBay’s latest version of its mobile app, Android Wear users can now read the content of member-to-member messages and reply directly from their watch. Users can reply by voice or choose from several quick replies. The company called it “just one of many step forward in improving the eBay experience across all devices.”

eBay Senior Director of Mobile & Accessibility Mrinalini Loew said the company was continuing to make it easier for customers to access listings “whenever, wherever.”

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“As we have increased the pace of innovation and mobile updates, we have quickly responded to user feedback to continue to make the mobile apps for both iOS and Android better for each user,” she said.

In addition to support of the Android Wear platform, eBay also added One Time Password on both the Android and iOS apps, and Touch ID Authentication capabilities on iOS.

eBay said 57% of its GMV involves a mobile touch point. With total mobile volume of $9.5 billion (as of second quarter, 2016), mobile continues to be a key area of focus for eBay, the company said. “We will continue iterating the mobile experience throughout 2016 to create the best possible customer experience on every platform”

You can read all the details on Monday’s post on the eBay corporate blog.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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